Santa Paula City Council Candidates from left to right are: Jenny Crosswhite, Bob Gonzales, Ralph Fernandez, John Demers, John Procter, and Ginger Gherardi

Part 1: Six hopefuls talk of top
priorities at Council Candidates Forum

October 02, 2014
Santa Paula News

The six candidates for Santa Paula City Council addressed the issues and answered questions during a forum sponsored by the League of Women Voters Ventura County and Chamber of Commerce last week.

About 70 people attended the September 24 forum - taped for viewing on the city website as well as Time Warner Cable Channel 10 - held at the Community Center.

Incumbent Councilmen Ralph Fernandez, an architecture instructor and Bob Gonzales, the city’s retired police chief, are seeking a third term; former Councilman John Procter, Jenny Crosswhite a church pastor, John Demers, the COO of the Port of Hueneme and Ginger Gherardi, the retired executive director of the Ventura Transportation Commission, faced off during the 90-minute forum.

The six are vying for three seats: Mayor Rick Cook decided to step down from council service.

Barbara Doyle, co-president of the LWVVC, welcomed the crowd noting their interest was appreciated as well as vital to the democratic process. 

“Remember,” she noted, “democracy is not a spectator sport,” and all must vote November 4.

Moderator David Maron of Camarillo explained the rules of the forum, which included written questions submitted by audience members.

But first, each candidate offered a self-introduction: Crosswhite said she is running “because I am passionate about the community,” which she became deeply involved in upon her move to the city. 

“It became clear to me that the people of our city,” want more, and to attain same, goals and priorities must be established to “set the bar high” for a united council and community.

Fully bilingual in Spanish, Crosswhite said her education - including a Masters Degree - and life experiences “offer the skills and perspective” necessary to serve and benefit the community.

Gonzales noted he is “born and raised in Santa Paula,” attended local schools including Ventura College. He also attended two universities and later obtained his BA in criminal justice at the University of Laverne.

“In 1972 I moved back to the city,” and joined the SPPD first as a Reserve and climbing through the ranks to become chief.

“If I could do it again,” he said of his five-year tenure as chief, “I would... “

Gonzales said he also “served in other capacities” on the elementary, high school and district college boards of trustee. 

“I was frustrated with some of the stuff going on in the city when I retired,” in 2005, which Gonzales said caused him to run for council and be elected the first time in 2006.

Fernandez, also an incumbent, noted he is also a city native and that raising his family in Santa Paula, “allows me to be aware of what is going on with the city and the schools... “ 

A graduate of UC Berkeley - his wife is also an alumni of the university their oldest daughter is now attending - being involved in local schools has “Allowed me to see things through young peoples’ eyes,” and from their perspective.

Fernandez said, “My family ran a business for 45 years,” in Santa Paula, and he has served on various committees that have “Helped me see what is going on in the community... and since being on the council,” he has made time to work for the community.

Fernandez noted that he led the effort to refurbish the Steckel Park Aviary after it was threatened with closure.

Demers said, “We live in a city blessed with such great features,” once known as the “heart and soul of Ventura County,” and although still a “great city” but now dealing with crime, gangs and parks.

“The business climate is driving business away and good jobs,” all the while citizens - among the poorest in the county - are paying the highest water and sewer rates.

Demers said the current council “Is the problem and you deserve better, it’s time for new leadership in Santa Paula... “

Retired from the Navy and now the port’s COO, Demers noted his career has always included a close watch on policies, procedures, spending and general responsibility to attain desired results.

Demers said he would be a “careful steward of your money,” and noted that while serving in the military “I fought for you,” and would continue to do so while on the council.

Procter said his family arrived in the area in the 1880s and have “deep roots” in the city.

“I’ve lived here all my life,” except when attending Stanford and he first served on the council from 2000 to 2008.

“Some of the things that happened,” during his council tenure, “I’m very proud of,” including helping to reopen Santa Paula Hospital, televising council meetings, initiating goal setting and, “my proudest achievement,” saving the city $8 million in sewage discharge related fines through negotiations with the state.  

“People think there’s an increasing lack of connection with city government and I’ve been asked repeatedly to run,” again for office, including by city staff who, “say they want the respect they know I would give them... “

Gherardi retired seven years ago from her VCTC leadership position: “I had the reputation of bringing a great deal of money and resources into the county... if you drive a car, ride a bike,” use a bus or the Bike Trail, “I probably had something to do with it.”

Gherardi as VCTC executive director spearheaded the renovation of The Mill and its conversion to the Agriculture Museum as well as the Depot restoration and funding for the Bike Path, among other projects.

As a member of the Rotary Club she was heavily involved in the Pumpkin Patch and as a community activist was “Very much involved in getting the Santa Paula Art Museum up and running,” as well as reviving the 4th of July Fireworks.

“I have a lot of creativity and vision and can figure out ways to get things done,” and Gherardi said she decided to run for council when rising crime rates, improving the pay for public safety and “The sewer bill pushed me over the edge... “

The first question to the candidate was what are the three most pressing issues facing Santa Paula and solutions to same.

Demers said water and sewer rates are an immediate concern and “There’s a lot of work to do get ourselves out of that oneto rous contract to get relief,” for ratepayers.

Public safety must be improved and the city must “Strengthen the work relationship between all the other cooperative agencies,” to help the city in obtaining more resources.

Trust, said Crosswhite, must be restored between the community and the council or “nothing else is going to work well... 

“We have to look at what we can and can’t do,” regarding the privately owned sewer plant and “be honest about it,” while at the same time finding solutions.

Crosswhite said many issues depend on “Working together to make sure we have the best possible community... “

Public safety, said Procter, “is arguably the main thing government should be providing,” and he supports Measure F.

The measure, which requires 2/3 majority vote and would sunset in 12 years, is a 1 percent public safety tax projected to raise $1.6 million annually for police (50 percent), fire and road repair (25 percent each).

“As soon as possible we have to buyback the wastewater treatment plant,” a situation “laboring under a badly crafted contract... “

Procter said the council must return to goal-setting as well as boost activities for youth recreation especially as such programs are shown to lessen crime.

Gonzales said he agreed with many of the issues mentioned and noted, “I was involved with the acquisition of the existing wastewater treatment plant,” that has a contractual buyback agreement.

Schools and the city must work closer together on solving issues and needs and public safety strengthened.

When elected to the council in 2006, “My first act was to hire two more officers but they couldn’t get funded... and we need to support police and fire.”

Gherardi said public safety is a priority that “Has to be addressed,” whether Measure F passes or not.

Other resources must be explored and the city must take a “Scrupulous look through the budget and see that what we have is being used most effectively... “

Youth services and sports must be funded as such activities, “keep kids out of crime,” and Gherardi said the city should “do a better job working with the schools,” on those and other issues.  

Fernandez said “Public safety is the number one thing,” and the city has hired five new officers after years of decline.

“A stronger image of policing,” will help attract businesses and homeowners including “move-up options for families... “

The city is “looking into refinancing” the sewer plant that Fernandez said at the time the deal for the $60 million facility was struck, “We negotiated the best deal we could achieve... “

The forum can be viewed online on the city’s website:

www.ci.santa-paula.ca.us/events_archives.htm (under Archived Videos click through to the Candidates Forum).

The forum can also be viewed on Time Warner Cable Channel 10.

The cable TV schedule through October 6 is Tuesdays 4 p.m.; Wednesdays 11 p.m.; Thursdays 6 p.m.; Saturdays 8 a.m. and Sundays at 1 p.m. After October 6 a new viewing schedule will be released.

(This is the first in a series of stories about the Candidates Forum)





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