Mission Produce promotes Ron Araiza to Vice President of Sales
Mission Produce Inc, Oxnard, CA, announces the promotion of Ron Araiza to the position of Vice President of Sales. Ron’s original hire date was January 7, 1997, where he has served at Mission as Director of Sales for 17 years.
Ron oversees 20 domestic and international sales representatives that currently source, manage and sell into avocado markets that include North America, South America, Asia, and Europe. Araiza has helped manage the development and growth of the avocado category through implementation of a national ripe program. Mission’s ripe program enabled the company to become the leader in supplying retailers with ripe avocados across the United States. The result was sales growth of up to 300% for retailers embarking on their first ripe program. Ron has helped develop similar success in the Canadian market. He also serves as an alternate board member on the California Avocado Commission.
Prior to joining Mission Produce in 1997, he spent over 12 years practicing Law in California. He holds a bachelor’s degree in Political Science from the University of California, Santa Barbara and a Juris Doctorate degree from Western State University. Ron passed the California State Bar and has been a member since 1985.