Their focus is to market what tourism related opportunities the communities of Piru, Fillmore, Santa Paula, and surrounding areas, have to offer to visitors and locals. They do this primarily though print, electronic media, and personal contact. Membership is open to anyone interested in local tourism and ideas and suggestions are welcome from everyone. Contact info@heritagevalley.net or call 805-524.7500 for more information.
The 2017 HVTB officers were also elected at the Board of Directors Meeting following the Membership Meeting. They include: President Maria Christopher (Rancho Camulos Museum), Vice-President Ari Larson (Fillmore Chamber of Commerce), Secretary Cindy Jackson (CJ Financials), and Treasurer Ron Lewis (Santa Clara River Valley Railroad Historical Society).