Ready Santa Paula teaches how to be prepared for emergencies
Santa Paula News
Published: September 18, 2013
The Ready Santa Paula campaign informs how to prepare or emergencies in homes, businesses and schools. As of 2009, the Citizen Corps National Survey revealed that only 57 percent of Americans surveyed report having supplies set aside in their homes just for disasters, and only 44 percent have a household emergency plan. National Preparedness Month serves to encourage individuals across the nation to take important preparedness steps including: getting an emergency supply kit, making a family emergency plan, being informed about the different emergencies that may affect them, as well as taking the necessary steps to get trained and become engaged in community preparedness and response efforts.
How quickly a company is able to get back to business after a terrorist attack, a tornado, a fire, or a flood often depends on emergency planning and preparation done before the disaster strikes. The Ready Campaign highlights three steps to Business Disaster Preparedness: 1) Plan to Stay in Business; 2) Talk to Your People; and 3) Protect Your Investment. These steps underscore how important it is for businesses to document their property/equipment, back up business-critical information, and put a response team in place.
An organization can become a National Preparedness Month Coalition Member by agreeing to participate in a preparedness activity or event in the month of September. National Preparedness Month Coalition members have agreed to promote emergency preparedness through a variety of different ways. Members can sponsor events, coordinate Disaster Preparedness Days, create Disaster Checklists, assist with the creation of emergency kits and survival kits, along with many other Preparedness activities.
Launched in February 2003, Ready is a national public service advertising (PSA) campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation.
Ready and its Spanish language version Listo ask individuals to do three key things: (1) build an emergency supply kit, (2) make a family emergency plan and (3) be informed about the different types of emergencies that could occur and their appropriate responses.
The campaign’s messages have been distributed through television, radio, print, outdoor and Web (PSAs) developed and produced by The Advertising Council; brochures; websites such as www.Ready.gov and www.Listo.gov; toll-free phone lines 1-800-BE-Ready and 1-888-SE-Listo; and partnerships with a wide variety of public and private sector organizations.
In 2004, the Department of Homeland Security (DHS) and The Federal Emergency Management Agency (FEMA) launched Ready Business, an extension of the Ready campaign that focuses on business preparedness. Ready Business helps owners and managers of small- to medium-sized businesses prepare their employees, operations and assets in the event of an emergency. The campaign’s messages are being delivered through Ready Business section of this Web site, brochures, radio, print and internet PSAs and key partnerships.
In 2006, FEMA launched Ready Kids, a tool to help parents and teachers educate children ages 8 - 12 about emergencies and how they can help get their family prepared. The program includes family-friendly Web pages and online materials developed by Sesame Workshop and Discovery Education.
FEMA has also worked with a variety of public and private sector organizations to develop tailored preparedness information for specific Americans. The Department worked with American Kennel Club, American Society for the Prevention of Cruelty to Animals, American Veterinary Medical Association and The Humane Society of the United States to create materials that highlight the key steps pet owners should take to prepare themselves and their animals. FEMA also worked with AARP, the American Red Cross, the National Organization on Disability and the National Fire Protection Association to create emergency information for seniors and Americans with disabilities and special needs. Materials developed for these specific Americans include brochures and instructional videos available at our publications page.
In 2008, the Ready Campaign added a section on its website for military families. The entire Department highlights emergency preparedness through National Preparedness Month (NPM), a nationwide effort held each September to encourage Americans to take simple steps to prepare for emergencies in their homes, businesses and schools. View the Ready Public Service Advertisements.